Writing Assignment
Three Primary colors are yellow red and blue. Secondary colors are mixing primary colors together to create other colors as for example; green and purple. Tertiary colors are made from secondary and primary colors being mixed together making many other colors. Colors can effect our appetite and mental thinking process. Colors can affect each other, such as complementary colors.
gray scale image:
Monotone image:
Complimentary color image:
- Primary (red, yellow, blue), Secondary ( orange, green, purple), Tertiary
- ROY GBIV
- Visible color spectrum (POYGBIV)
- Red, Orange, Yellow, Green, Indigo, Violet
Primary Colors
- Pigment generated colors are derived from primary colors, red, yellow, blue
- Light generated Colors are derived from primary colors, red, green, and blue
- Subtractive color, pigment generated
- Additive Color, Light generated
Secondary and Tertiary colors
- Secondary; Mixing primary colors creates other colors, for example:
blue + yellow = green
blue + red = violet
- Dark colors recedes
- light color Advances
Color Mixing
- RGB, red, green, blue; Light Generated Model
- RGY red, green, yellow; Pigment Generated Model
- CMYK, cyan, magenta, yellow, black; Print Process Model
Color Modes
-Monochrome; Tints, shades and tones or a single hue
- Grey Scale, black and White only
- Web safe RGB; Hexadecimal compatible
Color Modification
-Tints; add white to a pure hue
-Shades; add black to a pure hue
-Tones; add grey to a pure hue
Color Harmony
-Complementary colors
-Split Complementary colors
-Analogous
-Triad
-Tetradic
-Quadrilateral
Color Palettes
-different color palettes can invoke mood, location, emotion
Color Properties
-Cool
-Warm
-Bright
-Dark
-Saturated
-Desaturated
Color Intensity
-Color intensity changes in relation to its surrounding color
-Checker Board Illusion
Why Color Matters
-73% of purchasing decisions are now made in-store
-colors increases brand recognition by up to 80%
Color Affects:
Appetite
- Blue is a rare occurrence in nature
-We have no appetite response to blue food
The Mind
-Pink is a tranquilizing color that drains your energy
-Used in prisons, holding cells, opposing team locker rooms
