Thursday, October 9, 2014

Notes: Typography

Legibility: Choose classical time-tested typefaces

Serif vs. Sans Serif: Serif reads best at smaller sizes, can be complimentary

Font Variance: Too Many confuse the reader

Definition: Fonts that are too similar cause ambiguity

Readability: Use upper and lower case letters for optimum clarity

Alignment: left alignment reads easiest, consider eye flow as it moves down page

Emphasis: Use tools with discretion and without disturbing eye flow

Integrity: Avoid stretching or distorting type

Weight: strive for a sense of balance

Large Text Blocks: Rags