Identity Package

logos

Logo Research Assignment

Logo Research Assignment:
by Kristen Wood

For my logo research paper I chose the Cartoon Network logo. In 1991, before Cartoon Network had started broadcasting, they used a circular Symbol featuring Wilma Flintstone with the name 'Cartoon Network' around the character. They used this logo in their marketing to cable operators and advertisers. On October 1st, 1992, The Cartoon Network launched with a logo featuring a 7x2 grid with alternating black and white patterns. At this time Cartoon Network had only a handful of cable operators, This logo was used until the year of 2004 but is still occasionally used in the end of shows such as Codename: Kids Next Door. But is no longer used as an onscreen logo. Is also used still on Cartoon Network licensed consumer packaging.




On June 14th, 2004 Cartoon Network launched a new look with a new logo which replaced the one which had been used since the network was launched almost 12 years earlier. The logo is made up of two cubes with the initials, C and N, written on them, with the full name of 'Cartoon Network; written underneath.

 On May 29th, 2010, Cartoon Network implemented an updated logo in the United States. This new look was created by Cartoon Network's in-house team and Brand New school. This new tagline for the network became 'CHECk it', a play on the network's chessboard log. The chessboard theme is used extensively in the new look.

I find these logos consists of Typeface with small art elements that catch your eye. The large letters of 'C' and 'N' in black in white with the constant shapes of squares lets the consumer know and memorize the Cartoon Network logo.

cereal box layout

cover drawing