Tuesday, December 16, 2014
Monday, December 15, 2014
Friday, December 5, 2014
Logo Research Assignment
Logo Research Assignment:
by Kristen Wood
For my logo research paper I chose the Cartoon Network logo. In 1991, before Cartoon Network had started broadcasting, they used a circular Symbol featuring Wilma Flintstone with the name 'Cartoon Network' around the character. They used this logo in their marketing to cable operators and advertisers. On October 1st, 1992, The Cartoon Network launched with a logo featuring a 7x2 grid with alternating black and white patterns. At this time Cartoon Network had only a handful of cable operators, This logo was used until the year of 2004 but is still occasionally used in the end of shows such as Codename: Kids Next Door. But is no longer used as an onscreen logo. Is also used still on Cartoon Network licensed consumer packaging.
On June 14th, 2004 Cartoon Network launched a new look with a new logo which replaced the one which had been used since the network was launched almost 12 years earlier. The logo is made up of two cubes with the initials, C and N, written on them, with the full name of 'Cartoon Network; written underneath.
On May 29th, 2010, Cartoon Network implemented an updated logo in the United States. This new look was created by Cartoon Network's in-house team and Brand New school. This new tagline for the network became 'CHECk it', a play on the network's chessboard log. The chessboard theme is used extensively in the new look.
I find these logos consists of Typeface with small art elements that catch your eye. The large letters of 'C' and 'N' in black in white with the constant shapes of squares lets the consumer know and memorize the Cartoon Network logo.
by Kristen Wood
For my logo research paper I chose the Cartoon Network logo. In 1991, before Cartoon Network had started broadcasting, they used a circular Symbol featuring Wilma Flintstone with the name 'Cartoon Network' around the character. They used this logo in their marketing to cable operators and advertisers. On October 1st, 1992, The Cartoon Network launched with a logo featuring a 7x2 grid with alternating black and white patterns. At this time Cartoon Network had only a handful of cable operators, This logo was used until the year of 2004 but is still occasionally used in the end of shows such as Codename: Kids Next Door. But is no longer used as an onscreen logo. Is also used still on Cartoon Network licensed consumer packaging.
On June 14th, 2004 Cartoon Network launched a new look with a new logo which replaced the one which had been used since the network was launched almost 12 years earlier. The logo is made up of two cubes with the initials, C and N, written on them, with the full name of 'Cartoon Network; written underneath.
Thursday, December 4, 2014
Tuesday, November 25, 2014
Logo Design Notes
Logo, Branding and Identity
- Developing and understanding of branding framework
What is a Brand?
- Brand is the "perceived" emotional corporate image as a whole, it is the reputation both claimed and perceived
What is Branding?
- A organizations brand or branding is essentially their public image
- A designer can create the framework for a brand, colors, fonts, artwork, style.. But the audience completes the brand through an emotional reaction with it
Branding Example
- Apple is an IT company that projects a humanist image, positive corporate ethics, and support of good causes
- When people use the products they connect to the brand emotionally
What is the Identity?
- Corporate Identity is the comprised of the visual aspects that form the brand
- Close attention is the paid to executing a consistent experience for the viewer
What is Identity Design?
- The corporate identity includes strict usage of colors, font families, graphic elements and other guidelines, usually detailed in a corporate identity guide
- The identity can include the logo, logo variations, business cards, labels, envelopes, letterhead stationary, advertisements, T.V. commercials, packaging etc.
What is a Logo?
- A logo is for identification
- A logo is the simplest way a company or organization can represent itself, through the use of a mark or icon
Summary
- Brand, The perceived emotional corporate image as a whole
- Identity, The visual aspects that form part of the overall brand
- Logo, Identifies a business in its simplest form via the use of a mark or icon
Logo Design
Why Vector art?
- We create logo's as vector art because it is flexible, powerful and easily edited, this is important when clients want to make changes
- Vector art can be scaled up infinitely without losing quality
Pencil to Vector
- Creating a logo design requires many phases
- Many meetings and review sessions are required to arrive at a design that works
- Converting a simple pencil sketch to vector art requires establishing graphic style, color, line shape and typography
Final Art: Graphic Style
- Decide what your ''graphic style'' will be
- Will it be bold, simple and cute?
- Will it be sleek, technical and sedate?
- There is a wide range of styles to choose
- Choose what fits your concept and market
Final Art: Line Quality
- Line quality refers to the smoothness and precise of the image
Final Art: Line Shape
- If you have line art in your logo your line shape is important
- Do you want an artist look to your line? Try a custom ''Art Brush'' from the brush Library in AI
Color Matters
- Color makes a huge difference, use colors that are appropriate for your design
Logo Design Rule
- Describable
- Effective without color
- Memorable
- Scalable
Design Styles
- Style 1: Typeface focused, This style relies on a typeface to create the logo design, creativity is utilized in the proximity, contrast, color, customization of the letter forms
- Style 2: Mixing typefaces. This style uses 2 different type faces to create a balanced design, typefaces that are too similar will lack contrast in style
- Style 3: Typeface plus graphic element, This style uses simple graphic elements in addition to the typeface to create an emphasized and balanced design. Graphic elements remain abstract
- Style 4: Typeface plus shapes/ symbols. An even balanced between art and typography is achieved in this style
- Style 5: Graphic focused design. In this design the graphic elements are the focus or dominant aspect of the design, the typeface plays a supporting role.
- Developing and understanding of branding framework
What is a Brand?
- Brand is the "perceived" emotional corporate image as a whole, it is the reputation both claimed and perceived
What is Branding?
- A organizations brand or branding is essentially their public image
- A designer can create the framework for a brand, colors, fonts, artwork, style.. But the audience completes the brand through an emotional reaction with it
Branding Example
- Apple is an IT company that projects a humanist image, positive corporate ethics, and support of good causes
- When people use the products they connect to the brand emotionally
What is the Identity?
- Corporate Identity is the comprised of the visual aspects that form the brand
- Close attention is the paid to executing a consistent experience for the viewer
What is Identity Design?
- The corporate identity includes strict usage of colors, font families, graphic elements and other guidelines, usually detailed in a corporate identity guide
- The identity can include the logo, logo variations, business cards, labels, envelopes, letterhead stationary, advertisements, T.V. commercials, packaging etc.
What is a Logo?
- A logo is for identification
- A logo is the simplest way a company or organization can represent itself, through the use of a mark or icon
Summary
- Brand, The perceived emotional corporate image as a whole
- Identity, The visual aspects that form part of the overall brand
- Logo, Identifies a business in its simplest form via the use of a mark or icon
Logo Design
Why Vector art?
- We create logo's as vector art because it is flexible, powerful and easily edited, this is important when clients want to make changes
- Vector art can be scaled up infinitely without losing quality
Pencil to Vector
- Creating a logo design requires many phases
- Many meetings and review sessions are required to arrive at a design that works
- Converting a simple pencil sketch to vector art requires establishing graphic style, color, line shape and typography
Final Art: Graphic Style
- Decide what your ''graphic style'' will be
- Will it be bold, simple and cute?
- Will it be sleek, technical and sedate?
- There is a wide range of styles to choose
- Choose what fits your concept and market
Final Art: Line Quality
- Line quality refers to the smoothness and precise of the image
Final Art: Line Shape
- If you have line art in your logo your line shape is important
- Do you want an artist look to your line? Try a custom ''Art Brush'' from the brush Library in AI
Color Matters
- Color makes a huge difference, use colors that are appropriate for your design
Logo Design Rule
- Describable
- Effective without color
- Memorable
- Scalable
Design Styles
- Style 1: Typeface focused, This style relies on a typeface to create the logo design, creativity is utilized in the proximity, contrast, color, customization of the letter forms
- Style 2: Mixing typefaces. This style uses 2 different type faces to create a balanced design, typefaces that are too similar will lack contrast in style
- Style 3: Typeface plus graphic element, This style uses simple graphic elements in addition to the typeface to create an emphasized and balanced design. Graphic elements remain abstract
- Style 4: Typeface plus shapes/ symbols. An even balanced between art and typography is achieved in this style
- Style 5: Graphic focused design. In this design the graphic elements are the focus or dominant aspect of the design, the typeface plays a supporting role.
Monday, November 24, 2014
Monday, October 27, 2014
Tuesday, October 14, 2014
Thursday, October 9, 2014
Notes: Typography
Legibility: Choose classical time-tested typefaces
Serif vs. Sans Serif: Serif reads best at smaller sizes, can be complimentary
Font Variance: Too Many confuse the reader
Definition: Fonts that are too similar cause ambiguity
Readability: Use upper and lower case letters for optimum clarity
Alignment: left alignment reads easiest, consider eye flow as it moves down page
Emphasis: Use tools with discretion and without disturbing eye flow
Integrity: Avoid stretching or distorting type
Weight: strive for a sense of balance
Large Text Blocks: Rags
Serif vs. Sans Serif: Serif reads best at smaller sizes, can be complimentary
Font Variance: Too Many confuse the reader
Definition: Fonts that are too similar cause ambiguity
Readability: Use upper and lower case letters for optimum clarity
Alignment: left alignment reads easiest, consider eye flow as it moves down page
Emphasis: Use tools with discretion and without disturbing eye flow
Integrity: Avoid stretching or distorting type
Weight: strive for a sense of balance
Large Text Blocks: Rags
Friday, October 3, 2014
Thursday, October 2, 2014
Tuesday, September 30, 2014
Color Theory Writing Assignment + notes
Writing Assignment
Three Primary colors are yellow red and blue. Secondary colors are mixing primary colors together to create other colors as for example; green and purple. Tertiary colors are made from secondary and primary colors being mixed together making many other colors. Colors can effect our appetite and mental thinking process. Colors can affect each other, such as complementary colors.
gray scale image:
Monotone image:
Complimentary color image:
- Primary (red, yellow, blue), Secondary ( orange, green, purple), Tertiary
- ROY GBIV
- Visible color spectrum (POYGBIV)
- Red, Orange, Yellow, Green, Indigo, Violet
Primary Colors
- Pigment generated colors are derived from primary colors, red, yellow, blue
- Light generated Colors are derived from primary colors, red, green, and blue
- Subtractive color, pigment generated
- Additive Color, Light generated
Secondary and Tertiary colors
- Secondary; Mixing primary colors creates other colors, for example:
blue + yellow = green
blue + red = violet
- Dark colors recedes
- light color Advances
Color Mixing
- RGB, red, green, blue; Light Generated Model
- RGY red, green, yellow; Pigment Generated Model
- CMYK, cyan, magenta, yellow, black; Print Process Model
Color Modes
-Monochrome; Tints, shades and tones or a single hue
- Grey Scale, black and White only
- Web safe RGB; Hexadecimal compatible
Color Modification
-Tints; add white to a pure hue
-Shades; add black to a pure hue
-Tones; add grey to a pure hue
Color Harmony
-Complementary colors
-Split Complementary colors
-Analogous
-Triad
-Tetradic
-Quadrilateral
Color Palettes
-different color palettes can invoke mood, location, emotion
Color Properties
-Cool
-Warm
-Bright
-Dark
-Saturated
-Desaturated
Color Intensity
-Color intensity changes in relation to its surrounding color
-Checker Board Illusion
Why Color Matters
-73% of purchasing decisions are now made in-store
-colors increases brand recognition by up to 80%
Color Affects:
Appetite
- Blue is a rare occurrence in nature
-We have no appetite response to blue food
The Mind
-Pink is a tranquilizing color that drains your energy
-Used in prisons, holding cells, opposing team locker rooms
Friday, September 26, 2014
Thursday, September 25, 2014
Tuesday, September 23, 2014
Monday, September 22, 2014
Friday, September 19, 2014
Thursday, September 18, 2014
Wednesday, September 17, 2014
Tuesday, September 9, 2014
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