Legibility: Choose classical time-tested typefaces
Serif vs. Sans Serif: Serif reads best at smaller sizes, can be complimentary
Font Variance: Too Many confuse the reader
Definition: Fonts that are too similar cause ambiguity
Readability: Use upper and lower case letters for optimum clarity
Alignment: left alignment reads easiest, consider eye flow as it moves down page
Emphasis: Use tools with discretion and without disturbing eye flow
Integrity: Avoid stretching or distorting type
Weight: strive for a sense of balance
Large Text Blocks: Rags
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